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Web Design Critique: Zkin Organics

This article will be about the website Zkin Organics. The company specializes in manufacturing zk’in organic skin care free of chemicals and other harmful ingredients.

First things first, as soon as you visit the website at www.zkinorganics.com.au, you will be greeted with a lot of images. Fear not, the website does not load any slower because of the images. The good thing is that the size of the images is the same and there is common theme to them that makes them go together. It does not create a clutter effect on the homepage. Even the images used in the animated header are toned down because of the warm black and white background. The sizes of the image alone will tell that the website will look good even viewed using mobile devices.

The website is mobile responsive because the order or flow of the homepage is not disrupted despite viewing on mobile or shrinking the window size of a particular browser. The flow of content is retained and contents do not jump all overthe place.

There is enough horizontal space between the elements and it adjusts well even if the screen size is smaller. Horizontal alignment is important to make sure that everything is well spaced out even if the site is viewed on a computer or a smartphone.

The site used plain white as the background as opposed to a large colored one. This is one of the main reasons why the site is loading faster despite the animation and the number of images. It also helps in giving the brand a clean and organic look which is representative of the products they are trying to sell.

The fonts used are simple and easy to read. The size is enough – not too small or too big. Readers with eye problems will be able to read the texts just fine.

It is notable that the site adapted soft colors and images have black and white backgrounds. The brand is showing that their Zkinorganic skin care products are as natural as the color scheme they have adapted. It is easy on the eyes and the color is in line with the company’s logo.

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