Web Design Critique: Wheels Motorcycles

Wheels Motorcycles is a motorcycle clothing and accessories company based in the United Kingdom and the largest Alpinestars store in the region.  The company offers a wide range of products and as a leading motorcycle clothing store it stocks all the top brands in the industry including Alpinestars, MotoGirl, Dainese, Muc Off, RST, Arai, Kriega and HJC among many others. Today we are going to critic its website located at https://shop.wheelsmotorcycles.co.uk/.

Loading Time. The page speed is quite fast considering there are a lot of product thumbnails on the homepage alone. All of the contents were able to load at the same time and there are no broken images shown.

Content. The homepage alone is a feast for motorcycle riders who are looking for riding clothes and accessories. Products for sale are categorized and assigned with a thumbnail square on the homepage. These categories are also shown at the top of the page as part of the menu options. There are highlighted product lists such as the Clearance and Alpinestars products are also featured. Each of the categories has a feature list as well.

Design. The website’s design is very simple considering that it is already loaded with product thumbnails. The background is plain white which complements the black and red theme following the company’s logo. There are no flashy elements save for a slideshow header which covers the entire screen when the homepage loads.

Font and Size. The font is simple and the same all throughout the page. The size is easy to read even for older users. This helps highlight the brand names which are shown in their logos.

Navigation. The website is easy to navigate even for first time users. There are appropriate links and thumbnails to corresponding product categories. There is also a search bar at the top of the page which eliminates the need to browse through every product on the list when the customer already knows what brand and model they are looking for.

Overall, the website is easy to use and user-friendly. All the products of the motorcycle clothing store are presented equally and with high-quality thumbnail images. There are also call-to-action buttons all over the site along with contact information.

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