Web Design Critique: Titan Transline

First impressions last. This is especially true on the internet, where sites only have seconds, at most, to get the attention of its audience. On that front, Titan Transline isn’t lacking, sporting a bold, impressive site, with striking visuals.

The striking black/red/white color scheme is one of the first things that visitors will notice upon visiting the site, which works nicely when highlighting important things; the vibrancy of the red pops out easily amidst the black and the white.

The company’s logo is a myrmidon’s helmet with a feather decoration, which carries the aforementioned color scheme, and acts as a link to the home page. It also helps make the header bar stand out amidst the pages on the site, which is particularly important as it provides navigational options for the site, with links to rates, services, forums, and the like. Naturally, it also has contact information presented, with the “Contact” page also allowing for a quote request.

The bottom of every page has links to external pages, job listings, services provided, and others. Notably, this is also where the search bar is located, which feels like a bit of an oversight, especially when taking into account the size of the home page, which needs a lot of scrolling to go through thanks to the fact that it’s stuffed to the gills with content.

Speaking of content, there’s a bit of an imbalance in how the Titan Transline presents the content on its site. As mentioned before, the home page is absolutely overloaded with content, with multiple videos, images, and the ability to ask for quotes, transit time estimates, job postings, and a lot of images.

It comes across as feeling somewhat front-loaded, when one takes into account the fact that a lot of what the home page shows off are shown again in other pages. This particular disparity is most noticeable when viewing the site’s Services pages, which just has a bit of empty white space in between the header and the footer. The Services page isn’t useless, as the footer has all of the services that Titan Transline on display, but that’s still a glaring issue and a redundancy.

Overall, the site’s well-designed and presents itself well, but the content isn’t spread around properly, like biting into a sandwich where all the cheese spread is at the middle.

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