Web Design Critique: Novotel Phuket Vintage Park

About Novotel

Novotel Phuket Vintage Park is a 4 star hotel in Phuket, Thailand which offers guests clean private rooms, delicious cuisine and high class services. The hotel is located just a few meters away from the beautiful coastline of the island. Aside from the hotel, Novotel also offers spa services and swimming areas for those who wanted to enjoy and relax. Today, we are going to critique its website located at www.novotelphuketvintagepark.com

First impression. The most notable thing upon landing on the homepage of the website is that it leaves an impression. The header is a large photo of the hotel featuring its swimming pool. The image is of high quality and taken at a very nice angle which complements the site overall. The colours on the photos which is mostly in the shades of blue are also the most dominant colour found on the website which creates a harmony.

Navigation. The website is very easy to use even for first time visitors. At the homepage is a booking form to fill out the check in and check-out date and the number of adults and children who will be staying. After that, the user can click the “Check Availability” button to see if there are rooms available for that specific date. There are also menu options located at the top of the home page, such as The Hotel, Guest Rooms, Restaurants and Bars, Special Offers, Meetings and Events, Kids Club, In Balance and Activities, which makes it easier to browse the whole website.

Design. The website looks very professional and clean which is a good impression to leave. It makes one feel that the ambiance of the hotel will be the same – immaculate and luxurious. The design adapted by the website is quite simple but it delivers. It is effective in showing the amenities of the hotel and its positive points.

In conclusion, the website of Novotel Phuket Vintage Park, a 4 star hotel in Phuket, is a good branding as it represents what the hotel is trying to convey the users. It loads fast, easy to use and navigate, user-friendly and contains everything the guests will need to know prior to staying in the hotel.



Written by