Web Design Critique: Effective Heating

About Effective Heating

Effective Heating is a company that offers boiler maintenance and boiler repairs in Leeds. Its excellent service in the business has earned them a reputable identity in the boiler service to both commercial and domestic customers.

Searchability. When searching for the keywords “boiler repairs in Leeds”, the website appears on the first page of the Google search result which is a good indication of its familiarity and popularity. Being on the first page of the search results invites more online users to open the website as their first preference.

Usability. The website is user-friendly and is full of relevant information about boiler repair systems. The menu tabs on top of the page that are horizontally arranged to provide the different areas of service that are offered by the website.

Navigation. The menus for each area of service of the company are arranged horizontally on top of the web page, however, there are no drop-down menus provided as each menu when opened already gives the specific service offered. The quick links at the bottom of the web page provide easy navigation because online users do not have to go back to the top page to open the menus. As you scroll down the page, a booking link can be seen which gives you convenience if you opt to make a booking already. It has a complete list of all the areas they cover and the cities they are present which provides easy information to the users.

Design and layout. The design and layout of the website are quite simple with minimal colours used.  It could have more attractive if they displayed pictures of boilers and their uniformed personnel to describe the website more clearly. The names and the logos of their affiliated manufacturers and the accrediting institutions that support their dependability to the consumers are situated below the web page.

Contents. The contents of the website of Effective Heating which is a company for boiler repairs and maintenance states all the relevant information needed by people who are looking for a reliable and reputable boiler repair company. There is a complete contact detail written at the bottom of the page. Everything is well structured and clearly written.

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