People who search the web do not need 1.4 million results for their queries. What they need is an accurate answer to a question, not a possible list of answers. That is generally the focus of search engines because when people engage with web pages, revenue is generated from advertisements. A long list of answers will make people continue to visit the pages.
However, when a customer clicks on a link and visits the website for a few seconds, he usually returns to the search engine, clicks another link, and so on. SEO must work to reduce clutter including underperforming content in search engine results. There is content in many sites that have been there for decades with thousands of indexed URLs that do not receive any traffic. If low-quality content is removed, the remaining indexed content could perform better.
Top-level keyword research must be levelled up to build content that will directly answer questions related to the topic. The priority must be an effective use of SEO to make sure that all elements support SEO. Content is very important but without the support of other elements, it will fall short. SEO is not a marketing strategy that succeeds in isolation.
It is important for businesses to get their SEO in order. You can read king kong SEO reviews to learn how SEO is used to generate a steady stream of qualified traffic. The digital marketing agency will set up a system that will deliver a consistent and reliable flow of leads and sales.