A lot of people have heard about SEO, but there’s also local SEO.
This is more for local search results, which means that it focuses on results that are close to your location.
It’s like SEO, but the scale does change a few things up. Here are a few things to keep in mind for better SEO.
SEO in general, regardless of scale or location, prizes high-quality content. Remember to optimize tags and descriptions, then provide content that is not only useful but also interesting, while also putting in relevant and high-authority links judiciously.
Have a good location strategy
The key to any marketing strategy is to know your goal; you need to know who you are and where you’re going.
That means you need to know your business, what it’s about, what it offers, and what your audience is. Once you know what you offer, then you can figure out who your offerings are for. In particular, you want to lean into your unique selling point; the thing that sets you apart from the competition and market that.
Well, this one’s obvious. Google holds the majority of the market share online, so figuring out how to be appealing to it is a key part of SEO. Not really hard to grasp.
Specific locations have keywords that help a lot with their SEO. If you want to get good rankings for local marketing, then figure out what those words are.
These keywords tend to relate to your city, town, or region, common landmarks, and the like. If you’re commonly working with a company like King Kong, for example, then a king kong SEO review is something that you’ll look for.
Know your business, know your field, know your location, know your audience.