Over the last few years, customer reviews have become an important part of every business’s marketing arsenal. The number of online review platforms have increased significantly as well as the rate with which people are writing reviews. However, according to numerous studies, customer reviews are also critical for SEO.
Based on studies, consumers are more likely to purchase products and services from businesses with excellent reviews and ratings. It was also revealed that a 4-star or 5-star review on Google My Business profile can increase clickthrough rates and deliver more traffic to the site. Since it has been established that customer reviews influences a purchasing decision, a similar stance is also taken by search engines.
SEO and reviews are closely linked because they have the same objectives. Search engines want to help their users find the right product, service or information in the easiest and fastest way possible. Reviews differentiate the good from the bad businesses and help local consumers find the best business for their needs.
The number of reviews, the velocity of reviews and the diversity of reviews received by a business are the metrics that are taken into account when factoring reviews in algorithms. There are lots of positive sentiments and keywords inside reviews that helps in gaining a high local search engine ranking.
One example is king kong SEO reviews that are available in most online review sites. The digital marketing agency uses the reviews to gain the trust of potential clients and to build awareness online. Today, the digital agency is one of the fastest-growing companies in Australia.